Last night I have attended a very special event organised by Leo Burnett.
The event was held in Taylor's Lakeside Cmapus.
The event is to showcased Cannes Lions Predictions Reel - a compilation of 50 of the best advertising work from around the world including TV commercials, digital and ground activation programmes and various other communication mediums, which the network feels will most likely win a Cannes Lions award.
The interesting part of the event was everyone that was invited to the event was assumed the mantle of Creative Director for the night. The guests were invited to pass judgement on the works.
LB even printed a name card for each of their guests with the position of Creative Director on the card itself.
Tan Kien Eng, CEO of Leo Burnett, Arc Worldwide, Singapore, Malaysia.
Here are some interesting videos that were showed last night that I found worth sharing :
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