Hidden Images In Logos

During my University time, I came across a book that talks about logo design.

It is very interesting to know that there are hidden images or messages in a logo design. I was so amused by the creativity that a / the designer can have.

Here is something to share about the hidden images in logos, quoted from Yahoo! & Divine Caroline :

FedEx

This logo appears to be very simple, but if you look at the white space between the "E" and "x" in “Ex," you'll find it is more complex than you thought. Can you spot the arrow?

Tostitos

These popular party chips are a staple at many backyard BBQs, but chances are, you've never noticed the hidden celebration scene concealed within the letters. The second and third "t’s" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum!

Le Tour de France

Named the world's most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event's emblem. However, you might be missing out on the logo's most interesting aspect. After careful examination, you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.

Amazon.com

Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z.
This secret message seems to conveys that Amazon offers everything from A to Z!

Hershey's Kisses

The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.

Toblerone

There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear.

Pittsburgh Zoo & PPG Aquarium

The tree stands out almost immediately, but if you give the image more than a cursory glance, the designer’s remarkable use of white space becomes clear. There’s a lot of life in this logo, which makes it perfect for a zoo-aquarium combination.

Recently, I have created a logo for a creative production group named Wave In Art.

Based on the concept of the hidden images, I have came out the logo proposals below :

Since the group name is called Wave In Art, I have created "waves" to form into "A" shape which brings out the meaning of "wave inside the art".

Luckily, the group leader likes the idea and after some tweaking, below will be the final logo design :