During my University time, I came across a book that talks about logo design.
It is very interesting to know that there are hidden images or messages in a logo design. I was so amused by the creativity that a / the designer can have.
Here is something to share about the hidden images in logos, quoted from Yahoo! & Divine Caroline :
FedEx
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Tostitos
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These popular party chips are a staple at many backyard BBQs, but chances are, you've never noticed the hidden celebration scene concealed within the letters. The second and third "t’s" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum!
Le Tour de France
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Amazon.com
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Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z.
This secret message seems to conveys that Amazon offers everything from A to Z!
This secret message seems to conveys that Amazon offers everything from A to Z!
Hershey's Kisses
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Toblerone
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There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear.
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The tree stands out almost immediately, but if you give the image more than a cursory glance, the designer’s remarkable use of white space becomes clear. There’s a lot of life in this logo, which makes it perfect for a zoo-aquarium combination.
Recently, I have created a logo for a creative production group named Wave In Art.
Based on the concept of the hidden images, I have came out the logo proposals below :
Since the group name is called Wave In Art, I have created "waves" to form into "A" shape which brings out the meaning of "wave inside the art".
Luckily, the group leader likes the idea and after some tweaking, below will be the final logo design :
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